Explore Topics / Real-world Marketing Strategies(30 Videos)
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Daniel Cane - Interview - Modernizing Me
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Daniel Cane is President, CEO and co-founder of Modernizing Medicine. Daniel was named the 2013 S...
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Physicians have done an incredibly good job of building a defense mechanism that prevents you from e...
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10/8/2014
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Kelly Coughlin - Interview - Stony Brook
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Greg Woodworth and Kelly Coughlin moved their gourmet mail-order bakery, Stony Brook Cookie Compa...
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I guess I would have to say what has surprised me about some of the projects is how quickly some thi...
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6/17/2011
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Kelly Coughlin - Interview - Stony Brook
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Greg Woodworth and Kelly Coughlin moved their gourmet mail-order bakery, Stony Brook Cookie Compa...
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I think those options are actually getting easier and easier ...you can explore some of these differ...
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6/17/2011
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Daniel Glickberg - Interview - Fairway M
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Daniel Glickberg joined Fairway Market full-time in 2005. He helped open the Red Hook Brooklyn st...
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When it comes to marketing, one thing I've been able to do, and you'll see a lot of other supermarke...
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4/13/2011
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Maureen McGowan - Interview - HandCrafti
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Maureen McGowan is the Director of HandCrafting Justice Inc., a project of the Sisters of the Good S...
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Marketing for HandCrafting Justice, as in many businesses, is really multi-pronged. Our first marke...
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2/8/2010
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Charleen Heidt - Lecture - Ithaca Colle
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Charleen Heidt serves as the Program Research and Marketing Manager for the Division of Graduate ...
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Are you familiar with Rick Bayless in Chicago who opened the Mexican restaurants? He is hugely succ...
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11/3/2009
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Irene Rosenfeld - Lecture - Kraft Foods,
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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But while we're saving money our first priority is to make our products truly delicious. As part of ...
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10/18/2007
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Irene Rosenfeld - Lecture - Kraft Foods,
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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One of the first steps I took was to reshape our leadership team and that brings me to the first rul...
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10/18/2007
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Robert Tobin - Panel on Marketing - Ahol
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Robert Tobin retired as CEO of U.S. Foodservice in 2003. Prior to that, he served as CEO of Ahold...
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We see price increases, we automatically resist them although when you say commodity they have a goo...
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9/27/2007